If you follow sports, you've probably noticed how brands are increasingly teaming up with teams, players, and athletes in innovative ways. The global sports sponsorship market is colossal, valued at a staggering £6 billion. Football, in particular, has been a major player, with brands investing heavily to enhance visibility and engage with fans worldwide through shirt branding, stadium rights, and extensive advertising.
In Episode 8, Kari Allen sits down with Alessandro Ringoli, who boasts an impressive background starting with Real Madrid CF and now leads sponsorship efforts in the exciting realm of eSports. Alessandro delves into the world of sports and football sponsorship, sharing insights from his career and offering predictions about future trends.
More Than Just Logos on Jerseys
Football sponsorship has evolved far beyond just placing a logo on a jersey. Industries such as tech, gaming, and even crypto are now getting involved. Social media has revolutionised the game, allowing athletes to engage directly with millions of fans. Brands are shifting their focus from TV views and stadium attendance to tracking digital engagement and social media buzz to gauge the success of their sponsorships.
Women’s Football is On the Rise
Women’s football is finally receiving the recognition it deserves, particularly in the UK and Spain. With increased investment and larger crowds, it's becoming a prime spot for brands eager to connect with a passionate and growing audience.
eSports: The New Sponsorship Goldmine
eSports is currently experiencing explosive growth. Unlike traditional sports, eSports offers real-time fan interaction, making viewers feel like they're part of the action. The lower entry costs and massive reach are attracting brands of all sizes. Whether through live streams or major global events, eSports provides a fresh avenue for brands to connect with younger, tech-savvy fans.
As football continues to evolve and eSports keeps expanding, the sponsorship landscape is becoming increasingly exciting. Brands now have more ways than ever to engage fans, whether they're cheering in a stadium or streaming a match online. The future of sponsorship is all about connection, and it's looking incredibly bright.
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If you're ready to explore how we at b2b can help you scope, develop and sell sponsorship, or if want to learn more about our specific training and mentoring for Sports Clubs, get in touch at hello@thesponsorshiptoolkit.com, for a free 15 minute consultation with one of our experts.
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